AI's Hidden Dangers Exposed!

Full transcript

Flipped interaction with AI

Welcome back to the podcast, guys. Today, we are joined by Gerald Peller, who's the founder of Insight Media. Gerald, welcome to the podcast. Great to be here. Thanks for having me. So why don't we start by you telling us a little bit about yourself, and what do you guys do at Insight Media? Well, I was a video producer for many, many years. And finally, after running out of things to say, I started writing about artificial intelligence as a hobby. And now that all of a sudden snowballed into a whole new business for me, a whole new life for me. Mhmm. I don't have to run around, you know, pumping a camera through snow covered hills anymore. I used do I used to do a lot of action sports videos. So I I can sit at my my desk, and I have a blog on Substack, geraldpallard.substack.com. I write about AI. People interact with me. I post it on LinkedIn, which I believe is how you found me. And That's right. I've I've become a thought leader, I guess. I have a chapter in a new book that was just published on Amazon.

It's called AI Edge, and it became a number one bestseller in the first week. It's still available on the Kindle for 99¢. Uh-huh. And as you are an AI expert, what are the biggest trends in the AI space right now? Oh, jeez. Just one? Oh, well, you you can give multiple if you I I just subscribed to TLDR, every morning, I get five different email blasts about the latest trends in AI. There's just so much going on. What I am excited about for my own uses, the the the MCP servers, the the model context protocol servers. There's so much you can do with those. I published a an I have a new publication, which is part of my bite sized tech tips, b y t e size tech tips on Substack. It's called the AI Intelligencer. And I'm basically scraping the web for to answer the question that I posed that day. I've been doing a whole lot this week on the war in Iran and pulling up all sorts of great content. I'm very proud of that. But it's it's on LinkedIn. It's on Substack.

You know, you can go see it. It's free, or you can subscribe. Save me some money. $8 a month. You get to see it all. Mhmm. And, Gerald, if you had to say your kind of ideal customer or a person that benefits the most from what you guys are doing Has to be a that be to be a serious user. I'm I'm not writing or aiming at a general audience, but I'm not aiming at a, you know, technicians. I'm not I'm not a techie. I I don't you know, I I think a little bit like an engineer, but I'm not an engineer. I'm still learning how engineers think. So executives, serious thinkers about AI, people who are using it in their businesses. I'm my background is in in SMB, small and medium sized businesses. I don't deal well with the enterprise scale organizations. I've been trying a few times. So mostly, I'm I'm looking at, you know, manageable context for me where I could contribute. Mhmm. And, you know, I'm not looking for clients on on on LinkedIn or or or Subsec. I'm just looking to engage with readers and increase my own

The downside of AI

presence in in the market. I'm a serial founder, and I have two different projects that I'm I'm founding at the moment, maybe three. So I'm not looking for clients. I'm I'm just looking for contacts. Mhmm. I'm looking to build network, and when the time is right, you know, maybe we can collaborate. Mhmm. And if you could give some tips in AI specifically, like how do you work with it? On my blog on Substack, I have it divided up into three different categories, and one of which is AI tools. So if you go to my archive and you filter for AI tools, you'll see lots of different articles and different techniques. And I I like something called flipped interaction, which is instead of you asking AI the questions and I I use Claude and I use ChatGPT, my my two go to apps. And instead of having it having asking it questions, I say, listen. This is what I'm trying to do. Ask me questions to help me solve the problem. And that works really, really well. Yeah. I also use cloth and

the GPT. Those are my fave my favorites. What do you think of open cloth? That I've I use them both. They're differently. Chad GPT remembers who I am, or I forget with every session. So I have to remind it. I have to remind it what I'm doing. I had a I I wrote a a piece about the anthropic department of defense controversy last week. I'm very supportive of of anthropic physician, So I subscribed to Claude. Then I did a search on the issue with ChatGPT. And ChatGPT, I noted, had decided to do what the Department of Defense wanted it to do, which was help it develop autonomous killing machines and do surveillance mass surveillance of of US population, both of which are very, very dangerous things. Mhmm. And when I when I put that into CHECH EPT, it said that OpenAI did it. It came back with other AI companies instead of OpenAI. It didn't identify itself as a transgressor. So you have to be careful because it's going to put marketing considerations into its answers.

I wanted to ask I wanted to ask you about, like, the downside of AI that you see since everyone is talking about the upside. Right? What's the downside? Every transformative technology. There's good and bad. I've been writing about this. I am more afraid of what AI will do what people will do with AI than what AI will do to us. The technology by itself is a tool. You could say that, you know, fire, you know, fire burns down buildings. You gotta learn how to control it. I am very concerned that it's proceeding faster than we can control it. Mhmm. And it could it could all overflow very quickly. I'm actually giving a speech to the local library next month about coexisting with artificial intelligence. So I'm still working on writing that. Mhmm. You know? And and the message is basically, it's a great tool. Learn how to use it and be careful what it's doing to you. Mhmm. If you had to give some some tips to people like me or other business owners that use AI in their companies, What would be that advice around? A bit strategic with how you

how you deploy it. Have a plan in mind. Have a goal of what you wanna do with it. Don't throw technology at a problem. The more technology you install without a good plan, the big the bigger your your an old friend of mine, when when I started using computers in the nineteen eighties, and I had an engineer friend who gave me all sorts of wonderful advice. Would say that, first of all, the air is human, but if you really wanna mess things up, you need a computer. And his other big one was everything you know, it it when when you're disorganized, a computer only makes things worse. Trying to reconnect. True. Did we disconnect there? No. No. No. We didn't. Yeah. Because your camera froze. Where I think I was trying to say that the point that I was making was that if you're disorganized, a computer only makes things worse. Think we're having a problem with my connection here. Okay. Now now it's reconnected, I think. Yeah. I was saying that if you if you're disorganized, the computer only makes things worse. Yeah. That's that's right. Have to be careful. So

know know what you're doing. Take time to to make a a plan, and then get buy in from everybody in your organization that that's affected by it. Don't don't throw it at people and expect them to adopt it because first of AI is being marketed very badly to to to small businesses, medium sized businesses, and even some enterprise scale because these companies are scaring the hell out of us. They're saying AI is gonna replace the you know, all the executives. Executives buy technology. They're scaring the the customers away. I don't I don't know what's I mean, yeah, they're they're happy to deal with the government and get these multi hundreds of millions of dollar contracts, but their their their business model has to be more diverse than that. Mhmm. What's your vision, Gerald, with Insight Media in the upcoming years? Perhaps, perhaps, disappear. I am transitioning to a couple of of new and and, you know, new endeavors, one of which I'm I'm very excited about. It's a very, very big project. We're out looking for venture capital right now. We're we're pre c, so we're looking for an angel.

But it's it's I'm working with a an engineer who really designed a very sophisticated multi technology way to analyze mission critical information and make it available in real time. So it's it's it's agentic AI in a lot of ways. It's Internet of Things. It's, you know, cloud computing, cloud storage. It's a blockchain auditing system. There's just a whole lot there, and I'm I'm very excited about it. We're very focused on on getting the getting the ideas out. I had a long meeting with my partner this morning about the business aspects of it. So we're we're moving ahead pretty quickly. Mhmm. Indeed. That sounds very interesting. And then and and for my other stuff, I'm doing a lot of app development, and I'll keep Insight Media for that. That's you know, that that's revenue. That's not systems to side. Uh-huh. So that's one of my. For those interested in checking you out, Gerald, where should they go? LinkedIn. LinkedIn. Search my name on LinkedIn. I'll show up. Great. I will leave link so they can just click. And Thank you. Thank you for joining, Gerald. Well, thank you for asking questions that I can answer.